![]() |
The hive-mind spell from card-based RPG, Magic. |
Consumers used to approach media through "passive media spectatorship" (3), but that is no longer the case these days. Consumers are increasingly engaging and interacting with media. Blogs, video clips uploaded to the internet, live streaming video applications on smartphones--these are all examples of a new culture that creates some of the media that is then distributed and utilized by others. I frequently receive links from friends who post on my Facebook wall; many of these links are user-created images and videos that express varying amounts of knowledge and/or entertainment. These various forms of user-created media are most often purely for entertainment, but it is not uncommon for me to learn something previously unknown to me when I receive such links. This is where Jenkins' third concept, collective intelligence, comes into play.
![]() |
An artist's rendition of Collective Intelligence |
THE BLACK BOX FALLACY
I remember when the Xbox 360 launched in November of 2005. It promised to be the center of your home entertainment needs. I could play high-end games with amazing visuals, connect to the internet and play games online with friends, and play DVDs. Almost exactly one year later in 2006, Sony made a similar promise with the launch of the Playstation 3. This device was even more powerful on paper than the Xbox 360 and it supported a media platform (Blu-ray discs) that the 360 did not. It even boasted a built in web browser. I clearly recall reading that the PS3 was, for all intents and purposes, a powerful computer with a game console form factor. Both the PS3 and the 360 fell short in their promise to be the end-all, be-all device for entertainment in my household. Jenkins quotes Cheskin Research who says that the main reason for the fallacy of the black box is that, depending on your location or your particular needs when accessing technology, you require a specific form factor.
![]() |
Just some of my various "black boxes." |
QUESTIONS
1) How much desire do you personally have for the proverbial black-box?
2) Despite the many pros of our converging culture, do you see any cons?
3) In a world where we are increasingly hi-tech yet low-touch, do you think we will become so dependent on our technology that we will lose very basic abilities and skills?
photos:
http://www.wizards.com/magic/magazine/article.aspx?x=mtg/daily/ftl/45
http://www.collaborationideas.com/2011/03/collective-intelligence-and-collaboration/
No comments:
Post a Comment